A website is never done. For this reason we developed this style guide. It defines our groove and will ensure we maintain our wicked styles as we grow.


focus booster is a simple tool that allows you to get what you have to done, so you can do what you want to. Ease of use is the pinnacle of focus booster’s success. For this reason focus booster’s tone is direct and clear but light hearted;

There is no need to complicate it.

We are all about working hard.

But doing it in a way that works for you.

And the ultimate aim is to get to the fun stuff.


Ampersand (&)

Ampersands are for headings and tables, otherwise use ‘and’.

American spelling

Appeal to the masses, use American spelling, unless referring to a publication or organization name.


focus booster is always referenced in it’s entirety, always in lower case, eg focus booster or focus booster HQ.

Full stops

Full stops are for the end of sentences. There is no need to use a full stop after headings, abbreviations or the following; eg, ie, etc, Dr, Mr.


Use the dollar symbol followed by the figure and a comma separator in large numbers, $1,000.


Numbers one to nine should be spelt out and 10 and above should be numerals.

Commas should be used to mark large numbers, 1,000.

If starting a sentence is unavoidable, write the numbers as words. “Sixteen pomodoro sessions” rather than, “16 pomodoro sessions”.

Numeral form is acceptable when in a unit of measurement (length, date, time etc), a table, a series of numbers provided for comparison (e.g. 5 of 25 minutes), and in mathematical and scientific contexts.

In headings, abbreviated forms of large numbers are acceptable e.g. $1bn or $1m. Otherwise always spell million and billion out in their entirety.


10am and 2pm, not 10.00am and 2.00pm. 10.30am not 10:30am. 2–4pm not 2 – 4 pm or 2 to 4pm.


Hyperlink meaningful text instead of writing out a URL. Unless using a short promotional URL you would like people to remember. Always start a URL with www. rather than http://.


This is an example of a pull-quote, which has more visible priority then a blockquote does.

Here is a breakdown of all the headings and styles editable via Linz. We have included a short descriptor of where they should and can be used.

Heading 1

Page titles.

Heading 2

Subheadings on a page.

Heading 3

Subheadings beneath a heading 2, never without.

Bold In the event a heading 3 does not require enough depth, otherwise never.

Italics Only to reference terms and conditions at the bottom of a page, otherwise never.

This is an example of a blockquote. Which provides emphasis to a particular portion of your text, making it stand out from the rest.

Bulleted lists

  • To create a list.
  • For separating items.
  • Draw more attention to items.
  • Ease of reading.

Numerical lists

  1. When outlining sequential steps.
  2. To order.
  3. Ease of reading.